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Project on Planning a Green-life Information Service Platform and Promotion for Green Purchase through Internet Marketing

Absrtact
The purposes of this project are divided into two parts: the information system integration and promotion of green product selling. The information system integration is to fulfill the purpose of information demand from Taiwan EPA. There are 4 existing web pages integrated with the Green Production Procurement. This web page is linking to the other 4 web pages to achieve the information system integration. The promotion of green product selling is achieved through the fictitious store composed of upper stream manufacturers’ green product and middle stream retailers’ green store. Such joint venture will raise the competitiveness and make the green product become well known to the public, in turn, it will make huge selling amount. Also, this joint venture will educate the lower stream consumer including government agencies, private businesses sectors, or general public to participate in green product procurement. The consumer’s feedback will be collected and passed back to the store management staff for improvement through the web page. All the major mechanisms are completed in the present stage. Functions like general message, procurement, composite information, and other functions were established and they are achieving the original objective. The most important feature of this project is to differentiate the manufacturers, retailers, and government agencies. Differentiation shows the system integration approaches its best state. Green product and green stores were inquired in user-friendly mode and they are designed by public’s purchasing instinct. Newly added recording system makes users understand better of the administrative schedule. The most updated news edition function in the homepage make general public knows the most prompt news in environmental protection. We expect the amount of green procurement will be expanded and shows the effectiveness of the green life promotion done by the Taiwan EPA.
Keyword
greenmark,,green,life,,green,purchase,,green,procurement,,green,consumption
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